Well, it's quite simple ms. piggy.
You had JS on your townreads (with 4xn as a really shitty scumread) and then realized you had a wagon on you gaining momentum, so you knew you had to join the counterwagon. Jacob's been bumbling around with his disorganized and scattered thoughts all game, but it's just now that you have an issue with them. You even stoop so low as to completely invent a scumslip to try to drive a nail in his coffin.
Another part of your stayin' alive campaign: throwing out townreads to everyone on the JS wagon and a couple people not on your wagon. The preemptive defense ("Anyone who complains that ..." paragraph) is also scummy. The Anxiety scumread gets dropped entirely (town tend to at least address gut reads, they don't tend to ignore them).
part 1 of several...